05.04.26

The value of financial advice

Insights Report

Professional financial advice delivers measurable, life-changing value, yet too many Americans forgo it due to misconceptions about cost, complexity, or timing. This report from the TIAA Institute and TIAA Wealth Management provides compelling evidence that guidance from a financial advisor can benefit individuals at every income level and every stage of life.

Summary

Americans face complex financial decisions at every stage of life, yet millions go without professional guidance, not because advice isn't available, but because they believe they don't need it. They assume their finances are too simple, their assets too modest, or that the window of opportunity has already closed. New research from the TIAA Institute and TIAA Wealth Management challenges every one of those assumptions. Drawing on a nationally representative survey of nearly 1,900 adults and rigorous economic modeling, the findings paint a consistent and compelling picture: professional financial advice delivers real, measurable value at every income level and every life stage, and the barriers that keep people from seeking it are rooted far more in misconception than in reality.

Key Insights

  • Advised households report significantly higher wealth. The average net worth of advised individuals is $800,000, compared to $388,000 for non-advised peers, more than double, even after adjusting for income and demographics.
  • Economic modeling also shows that professional advice may deliver equivalent value of 140 to 240 basis points in higher annual returns. This value comes through better asset allocation, tax-efficient strategies, and optimizing employer matching contributions, without requiring clients to save more.
  • Advised individuals are more confident and financially prepared. Those with advisors show a 14 to 19 percentage point advantage in financial confidence across all dimensions, including handling emergencies, covering healthcare costs, and managing debt.
  • Advised individuals consistently demonstrate stronger financial discipline. Among those working with a financial advisor, 92% save on a regular basis compared to 75% of their non-advised counterparts, and they are nearly twice as likely to make consistent contributions to a retirement account.
  • It's never too late to benefit from advice. Even financial guidance sought just before retirement can increase sustainable spending by 10% or more, directly challenging the belief among older adults that they have missed their opportunity to act.

Advised individuals report more than DOUBLE the wealth of non-advised peers, $800K vs. $388K, even after controlling for income.

Methodology

This report is based on a nationwide survey of 1,864 adults between the ages of 18 and 79, conducted in October 2025 by Edge Research on behalf of the TIAA Institute. The sample was distributed equally across four age groups (under 35, 35–49, 50–64, and 65–79), balanced by gender and income bands (under $50,000; $50,000–$100,000; $100,000 and above), and controlled for race, ethnicity, and geography to be census representative. Propensity and cardinal score matching were used to control for age, gender, income, ethnicity, and marital status when comparing advised and non-advised respondents. Survey findings were supplemented with economic modeling across three hypothetical personas at different life stages to estimate the value of financial advice in basis points of additional annual return. Accumulation modeling used Morningstar risk-based portfolio return assumptions and assumed advice is cost-neutral — advised individuals do not contribute more in total, only more efficiently. Decumulation modeling used the Retirement Income Review (RIR) tool to evaluate Social Security claiming, annuitization, and withdrawal sequencing strategies. Results reflect modeling assumptions for hypothetical individuals; actual outcomes will vary based on individual circumstances.

Man who reached the top of a mountain in his trek.
Author
Surya P. Kolluri

TIAA Institute

Catherine Reilly

TIAA Institute

Benny Goodman

TIAA Institute

Emily Watson

TIAA Institute

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