Fellows Chats &  Leadership Conversations

TIAA Institute Fellow Marti DeLiema joins Surya Kolluri in a conversation about elder fraud trends and prevention.

Kolluri, Surya P: Hello, everyone. Welcome to the TI Institute Research Academy.

Kolluri, Surya P: This is our fellows chats that we have initiated towards the end of last year. In 2025, as a way to highlight the Institute of Research and Expertise, we launched our external-facing arm of our TI Institute Academy.

Kolluri, Surya P: the Fellows Chat, which is a series that highlights the TI Institute Fellows' expertise on topics that are timely and relevant to society at large. All of our fellows chats are available on the Institute's public website.

Kolluri, Surya P: I think many of us know, at the Institute, we have a fellows program, a cohort of experts in their respective fields, and we thought we would have a deeper conversation on specific topics

Kolluri, Surya P: with these experts to share insights with our broader TIA audience. So, welcome to this edition of Fellows Chats. Today, we're going to be talking about a topic that all of us should be concerned about.

Kolluri, Surya P: Which is elder financial fraud.

Kolluri, Surya P: In particular, scams targeting elders. As we think about financial security and retirement, avoiding financial abuse and fraud is a critical component of well-being in later life.

Kolluri, Surya P: Yet, victimization causes millions of Americans to become financially fragile, threatening the foundations of retirement security.

Kolluri, Surya P: The TI Institute's research reveals an alarming escalation in financial fraud, or scams, targeting older Americans. Related complaints doubled, and losses increased five-fold since 2019, and this threatens

Kolluri, Surya P: Retirement security for millions who can least afford to lose their life savings.

Kolluri, Surya P: Today, I'm delighted to have with us Marty Delima.

Kolluri, Surya P: who is an assistant professor in the School of Social Work at the University of Minnesota, and a gerontologist who specializes in financial victimization research, and partners with us at the Institute on this very important topic.

Kolluri, Surya P: She's also the Associate Director of Education for the Center for Healthy Aging and Innovation at the University of Minnesota, and holds the 2024-2025 Fessler Lampert Chair in Aging Studies. Marty and I have known each other for many years now, and in 2026, we were delighted to welcome Marty as a TI Institute Fellow.

Kolluri, Surya P: She regularly collaborates with financial institutions, the FINRA Foundation.

Kolluri, Surya P: Federal Protection Agencies on this topic.

Kolluri, Surya P: And of course, we're proud to call Marty a fellow. So, Marty, welcome to our conversation.

Marti DeLiema: Thanks so much, Surya. Thank you, for hosting me today.

Kolluri, Surya P: Marty, this is a very important topic, as I was mentioning in the introduction, so it is important to start off, I think, by clarifying.

Kolluri, Surya P: what do we mean when we say scam? See, it seems to be that scams are a little different from other kinds of traditional fraud, and based on our work together, I also understand that the threat landscape is evolving. So, could you start us off, Marty, by describing

Kolluri, Surya P: How the different types of fraud you're seeing today differ from the years past, and also the broader impact?

Marti DeLiema: Right, so a scam is a type of financial crime in which an offender or perpetrator convinces a target to transfer funds on their own volition, usually using some sort of deception with a false promise, like a windfall of money, or a prize, or even a romantic relationship.

Marti DeLiema: Or, on the other hand, sometimes it's a threat. Something that the target wants to avoid, and the only way to avoid it is by transferring funds to the perpetrator.

Marti DeLiema: So, what's interesting is that

Marti DeLiema: You know, the basic formula of fraud hasn't actually changed, over the decades, but the tools of the trade have changed.

Marti DeLiema: So, the top 3 types of scams that are really concerning to me, either because they are the hardest to stop, or they involve some of the largest amounts of funds that are transferred.

Marti DeLiema: are imposter scams, so we run into these all the time. I'm sure everyone who's listening right now has got that toll road imposter text from a state government.

Marti DeLiema: But that's maybe more on the mild side. There's also, criminals that pose as the IRS, as someone's financial institution, as a different government agency. They might threaten the target with arrest.

Marti DeLiema: So those, you know, really span a huge spectrum of scam types. But what's also concerning are… is the rise in investment fraud. So, that's changed a little bit over the decades, because of the arrival of cryptocurrencies.

Marti DeLiema: So a lot of these involve cryptocurrencies. Either people think they're investing in a crypto, transaction, or they're just using that to steal the money. We… the… we find that the FBI reported $6.5 billion was reported stolen in 2024 by consumers.

Marti DeLiema: And then the last type of scam that's really concerning to me are the romance scams. And those, are really concerning because they're usually, you know, extend over a long period of time.

Marti DeLiema: And victims, not only can lose, you know, thousands… hundreds of thousands of dollars, but they also lose this romantic partner that they have been, you know, hoping to be with. So it's really hard to pull people out of those scams.

Kolluri, Surya P: So, this is all, Marty, so concerning.

Kolluri, Surya P: The scale appears to be vast. I mean, millions of older adults are affected by fraud, what I've learned from you, in addition to all the stats you've cited.

Kolluri, Surya P: From what I saw last, and maybe you can update us, the FTC reporting over $12.5 billion in consumer losses in 2024, which was a 25% increase from the previous year. So how have you seen, Marty, these different subsets of the population impacted by these scams?

Marti DeLiema: Right. So, I can update those numbers, because they have… they've actually gone up.

Marti DeLiema: So the… what we find is that older adults actually report no-loss scams at a higher rate than middle-aged and young adults. So they're reporting fraud a lot, both victimization cases and non-victimization cases. But what's concerning is that when they report a loss.

Marti DeLiema: It's 3 to 4…

Marti DeLiema: yeah, 3 to 4 times greater often than young adults. So, the median amount reported stolen by those 80 plus is $1,650. That was in 2024.

Marti DeLiema: The Federal Trade Commission did some estimates to understand, well, what's the rate of underreporting, and how can we project that onto what we see in the reporting data? And they think that in 2024,

Marti DeLiema: An estimated $81.5 billion was stolen from adults 60+,

Marti DeLiema: And that's all types of scams combined. So this is a tremendous, tremendous issue, and we do find that older adults, might have some specific vulnerability factors that make them more likely to either be targeted, right, because that's where, you know, the bulk of American assets sit.

Marti DeLiema: but also maybe to, succumb to fraud once targeted. And I'm talking about social isolation, feelings of loneliness.

Marti DeLiema: Kind of early, changes in executive functioning and decision making, and then also, you know, kind of the seeking companionship as well that might make them more open to interacting with people that start out as strangers.

Kolluri, Surya P: You know, Murray, this is just all so stunning to me. The fact that so many are affected.

Kolluri, Surya P: And a lot more cases go unreported.

Kolluri, Surya P: And there are all kinds of, I'm sure, psychological reasons for it. But let's talk a little bit about education, as you've mentioned many times in our conversations, as the first line of defense.

Kolluri, Surya P: And given that at the TIA, we're in the retirement business, and working with people to have… save for a secure retirement themselves. So, in your experience, how can organizations, Marty, effectively educate and empower their workforce, to recognize, avoid, and very importantly, report

Kolluri, Surya P: These fraud attempts as well.

Marti DeLiema: Right, so I like your framing of effectiveness, because that's really where the rubber meets the road in this, this challenge, because…

Marti DeLiema: So many different organizations put out fraud education to their customers, their employees, but how do you make it stick? How do you capture people's attention? How do you break that illusion of invulnerability to fraud that we all carry?

Marti DeLiema: So, what we find is that…

Marti DeLiema: individuals who report a scam are… whether it's a no-loss scam or a scam, say that if they know about the type of scam before they're targeted, they're about half as likely to respond or participate. So, at least consumers feel that having knowledge protects them.

Marti DeLiema: But what we find in research is that consumer education decays pretty rapidly. Like, after a couple months, people have forgotten what they learned before. So it's best when fraud education is action-oriented, so instead of just saying, don't do this, don't do this, it tells people what to do.

Marti DeLiema: Also, it's best if the education appears in the moment, like during a suspicious transaction that they're about to encounter, or maybe when they're using a new payment tool for the first time, and that that education is specific to the transaction at risk. So instead of saying, beware of fraud.

Marti DeLiema: It's usually more effective to say, hey, this transaction that you're about to hit submit for looks suspicious to us for these reasons. Why don't you give a call to your financial institution first?

Kolluri, Surya P: Yeah, this education is so important, and now all of this is confounded, Marty, by the emergence of artificial intelligence, of digital tools. So it'd be great to get your read on how all this is transforming this fraud space and this scam space.

Kolluri, Surya P: And what can organizations do to counteract?

Kolluri, Surya P: this looming threat with AI and fraud.

Marti DeLiema: Right, well, the looming threat is here. A lot of the old consumer education that we used to put out, you know, look for

Marti DeLiema: grammatical mistakes, look for poor interface design, all of that has to be thrown out of the window, because now with AI, the grammar is perfect, the interface design looks just like the bank website or the retailer's website.

Marti DeLiema: So, the other really concerning aspect of AI is the use of deepfakes, whether that's a visual deepfake, like, you know, how do… how do viewers know that this conversation that we're having is even really us and real, right?

Marti DeLiema: But also voice deepfakes and modeling someone's voice to try to target their friends and family members. So that's really concerning, and it's just becoming so much harder for consumers, especially older adults, to disentangle what's legitimate and what has been generated.

Kolluri, Surya P: Yeah, so go ahead, finish your thought, I was going to make a point.

Marti DeLiema: So I think that the industry definitely needs to warn consumers that these types of scams are happening. Maybe we all need, you know, family passwords to use to make sure it's the person that we think we're talking to is actually there.

Marti DeLiema: And really educate both the workforce and their employees on how to talk to someone that might be experiencing some of these AI-facilitated scams.

Kolluri, Surya P: No, totally agree. You know, Marty, in this conversation, we have shed light on an important topic.

Kolluri, Surya P: made even more important with the emergence of new technologies, and you've given us some helpful guidelines on what we can do as individuals, what we can do as companies. Any closing thoughts on this topic?

Marti DeLiema: So, I think that individuals need to start taking action as young as they can to protect their retirement assets as they age. So, they should absolutely name their trusted contact on their brokerage accounts and their retirement accounts.

Marti DeLiema: They should,

Marti DeLiema: start preparing to talk to family members about any large financial decision, people that they trust. They should make sure that they have appointed a power of attorney, so if there ever comes a time in the future that they need help and support with decision making, that person is in place and ready to take over.

Marti DeLiema: And also, you know, really work to slow down decision making, oftentimes, in these really complex financial transactions.

Marti DeLiema: Scammers prey on errors in our decision making. They use urgency, they use pressure, they use emotional arousal. And we can use that as a signal. If we're feeling, you know, kind of stressed or anxious about something, and we're told that we have to do it right away, that should be a signal to us to take a slow down.

Marti DeLiema: And talk to our financial professional or family member to try to get more details about what's actually happening.

Kolluri, Surya P: Yeah, so, Marty, first off, you know, we are glad to have you as an Institute Fellow, so thank you for that. And thank you in today's conversation for explaining both the scope of the elder fraud problem and the scams, along with the strategies being developed to

Kolluri, Surya P: Tackle them, address them.

Kolluri, Surya P: You've helped us understand how we all have important roles to play, both as individuals and as companies, and it is clear to me, listening to you and working with you, that this is a global problem.

Kolluri, Surya P: And we need bold new strategies. As you know, at the TI Institute, we believe that avoiding financial abuse and fraud is a critical component of well-being in later life.

Kolluri, Surya P: And so, through research and education and collaboration across industries, I think we can protect Americans' retirement security. So, we will be sure to post this conversation on our website. We'll also include papers, you know, authored by our guest.

Kolluri, Surya P: on this topic of elder fraud and financial security. So, Marty, I really want to thank you for joining us on this Fellows Chats program for the TI Institute.

Marti DeLiema: Thank you for having me.

Kolluri, Surya P: Thank you, Marty!

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