11.30.08

Product and Distribution Evolution in the Life Insurance Industry

Summary

The life industry is in the midst of fundamental and inevitable change. The traditional distribution model of commission-based sales is yielding to new models. Evidence is found in the decrease of life insurers operating in the U.S., industry demutualization, and the decreased number of affiliated agents combined with the emergence and growth of direct and independent advisor distribution channels. Such trends signal a fundamental restructuring of how life products are structured and delivered.

Authors

Ben Baldwin
Thomas R. Holt
Paul Yakoboski

TIAA Institute

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