What is the Employee Value Proposition for contingent/VITAL faculty?

Research Brief

The TIAA Institute has been building an important body of work to understand how best to recruit, retain, and engage professional staff at colleges and universities and, to a lesser extent, faculty too. Such efforts have become more challenging in recent years, particularly post-Covid-19 as employees began reconsidering their priorities. This brief focuses on an Employee Value Proposition for contingent or non-tenure-track faculty (aka VITAL faculty), including how to fine tune an EVP to address their specific concerns.

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Adrianna Kezar

University of Southern California

KC Culver

University of Alabama