Employee engagement and segmentation
Understanding who your employees are and what matters to them is essential to helping them reach financial well-being.
Segmentation allows for targeted, relevant employee messaging
We can help you:
- Deliver relevant content to address their needs
- Set realistic and achievable goals
- Drive communication and education for improved financial well-being
- Identify opportunities to improve your plan design and communications plan
A person is more than the sum of their years or their career stage
In fact, three employees who are the same age can have vastly different needs. Our approach to segmentation is multi-dimensional and takes a wide range of our research data into account. Let us help you reach your employees where they are.
Amy, age 46
Lives paycheck to paycheck and still mastering the basics of budgeting
Frank, age 46
Financially sound but needs to prioritize goals
Dana, age 46
Lives comfortably but wonders if she’s making the right financial choices
Resources and Support
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