Industry Veteran Will Lead Global Marketing Strategy and Execution for $861B Asset Management Firm
NEW YORK, April 22, 2016 – TIAA Global Asset Management today announced that Martha (Marty) Willis is joining its senior leadership team as Chief Marketing Officer. Following last month’s TIAA Global Asset Management rebranding announcement, Willis’ appointment reflects the firm’s commitment to developing and executing a global marketing strategy as well as to supporting the organization’s ongoing expansion efforts. Willis will report to Rob Leary, TIAA Global Asset Management’s CEO.
Willis, with more than 30 years of financial services industry experience, has successfully implemented sophisticated global marketing strategies for a number of top-tier asset management firms where she has led brand strategy, digital and marketing communications, thought leadership and communications. She comes to TIAA Global Asset Management from OppenheimerFunds, where she served as the Chief Marketing Officer and helped to rebrand the firm to support its global asset management strategy. Prior to OppenheimerFunds, Ms. Willis spent 25 years at Fidelity Investments, where she led multiple marketing teams for both the Retail and Institutional business units. Well regarded in the industry, Willis has been recognized as Fund Marketer of the Year, for Advertising Campaign of the Year, and has been named by Money Management Executive as one of the Top 15 Women in Asset Management for 2015.
“Marty has a passion and proven track record for transforming broad-based marketing programs, growing business, and leading high-performance teams to unprecedented success,” said Leary. “Her influential leadership presence and industry confidence will be instrumental to reinforcing our commitment for growing the business across geographies in order to better serve our clients’ needs and goals.”
Connie Weaver, Executive Vice President and Chief Marketing Officer for TIAA, added, “We are thrilled to add such an experienced colleague to our company at this exciting time for our asset management business. We have a great story to tell, and with Marty’s leadership, we will bring it to an even wider audience.”
The new hire builds upon the firm’s efforts to expand its asset management profile globally while also supporting TIAA’s core retirement and individual businesses and their more than four million customers. TIAA Global Asset Management has investments in more than 40 countries and collectively manages $861 billion in assets for millions of investors through a multi-boutique structure that offers clients access to specialist investment expertise across the asset class spectrum.
“I’m looking forward to joining a firm with such a storied 100-year history and strong legacy for providing high-quality investment services, and ultimately helping clients achieve their lifelong financial needs,” said Willis. “The asset management industry has seen tremendous growth and consolidation over the last few years, but TIAA Global Asset Management’s reputation and purpose-driven approach has remained a differentiator. Its commitment to building out a strong global institutional and retail distribution platform gives us the opportunity to position ourselves for continued growth and leadership.”
About TIAA Global Asset Management
TIAA Global Asset Management provides investment advice and portfolio management through TIAA and more than a dozen affiliated registered investment advisers. Collectively managing $861 billion in assets (as of March 31, 2016), the business provides access to innovative investment strategies through expertise that spans traditional and alternative asset classes, generating new investment opportunities for clients through a wide array of vehicles including funds, customized strategies and solutions. TIAA Global Asset Management is committed to TIAA’s legacy of helping individuals and institutional clients achieve long-term investment success and financial well-being.
Mary Ellen Higgins
TIAA-CREF Individual & Institutional Services, LLC, Teachers Personal Investors Services, Inc., and Nuveen Securities, LLC, Members FINRA and SIPC, distribute securities products.