TIAA-CREF Announces Plans to Grow Individual Financial Advisors by 45 Percent by End of 2014


Number of advisors has grown 75 percent since beginning of 2012

Illustrates strong commitment to personalized, professional financial advice

NEW YORK, October 9, 2013 — TIAA-CREF, a leading financial services organization, announced today it will expand its Individual Advisory Services (IAS) group by more than 45 percent by adding more than 200 financial advisors by the end of 2014. The group, which provides financial planning services, was created in 2005 to meet the evolving and diverse needs of individual clients across the country.

“The demand for additional advisors stems from increasing demand for TIAA-CREF’s Individual Advisory Services,” said Kathie Andrade, executive vice president, head of Individual Advisory Services at TIAA-CREF. “Our consultative, needs-based approach to financial planning and advice is helping establish a new standard in the market and creating significant client interest that we need more advisors to meet.”

TIAA-CREF financial advisors provide personalized financial planning and advice through multiple channels to meet client needs: over the phone, online or in person at one of TIAA-CREF’s more than 90 offices nationwide.

IAS advisors lead client conversations with needs-based financial planning and work with an existing base of clients in both a Registered Investment Advisor (RIA) and broker-dealer capacity. TIAA-CREF’s capabilities are designed to help individual clients build financial well-being, and the company offers retirement plan advice at no additional cost to clients. Since the beginning of 2012, TIAA-CREF has grown the number of IAS advisors from 250 to more than 445, drawing from banks, independents and wire houses.

To manage this rapid growth, IAS brings a firm commitment to training, including a mentorship program, peer coaching support and ongoing training on investments, wealth management, new financial tools and the company products. As a result, TIAA-CREF prides itself on having built a remarkable group of talented advisors who thrive on a consultative client approach and team collegiality.

“TIAA-CREF’s strong focus on building positive individual outcomes and emphasis on a collaborative, client-centric culture offer the right advisor an attractive alternative to the all-too-common culture, where the premium is on selling the next new product and finding new clients,” Andrade said.

With the planned expansion, TIAA-CREF will have more than 650 IAS advisors by the end of 2014. TIAA-CREF plans to expand its number of local offices that offer advisory services from 72 at the beginning of 2012 to more than 120 by the end of 2014.

“Our experience shows personalized advice makes a big difference in clients’ retirement preparedness,” Andrade said. “In fact, those who receive advice from TIAA-CREF are five times more confident about their retirement than the average American worker.1 And participants who received TIAA-CREF’s advice, on average, contribute additional funds to their retirement plan and may potentially have $200,000 more in savings at retirement over the course of a 30-year career.”2

TIAA-CREF ( is a national financial services organization with $523 billion in assets under management (as of 6/30/2013). It is the leading provider of retirement services in the academic, research, medical and cultural fields. TIAA-CREF’s sole mission, vision and purpose are to provide lifetime financial security to clients. TIAA-CREF Individual & Institutional Services, LLC employs over 3,000 registered representatives.

Press Contact:
Chad Peterson
704 988-6811