TIAA Partners with LinkedIn Marketing Solutions to Launch CareerPurpose Professional Development Hub

New York, January 15, 2019 – Research shows that people – especially millennials – are increasingly motivated to find a strong sense of purpose from their careers and prioritize work that can help make a difference in the world. Today, TIAA announced the launch of CareerPurpose by TIAA , in collaboration with LinkedIn. CareerPurpose by TIAA is a first-of-its-kind, digital professional development hub dedicated to providing professionals with the tools that they need to start, or thrive, in their purpose-driven careers at nonprofit organizations.
A 2018 TIAA study found that nonprofit employees and managers are nearly twice as likely as those working outside the nonprofit sector to feel that their personal success is defined by helping others, their community or society (71 percent and 77 percent). Similarly, according to LinkedIn , 61 percent of millennials have grappled with finding a job they are passionate about – more than half (56 percent) are looking for advice to figure out their next move, yet don’t know where to go for answers.
Part career coach, part utility and part personal roadmap, CareerPurpose by TIAA acts as a resource for those who want to start a career in the nonprofit sector, and those already employed by a nonprofit looking to enhance their careers. Working with LinkedIn Marketing Solutions, TIAA created the CareerPurpose content hub and will maintain the site with much of the content produced by LinkedIn Marketing Partners . LinkedIn Marketing Solutions’ Insights team will be supporting the content creation process to create awareness for TIAA’s products and services amongst Millennial audiences.
The hub offers tips and information on a range of topics and enables users to explore careers in a variety of disciplines across the nonprofit sector including education, healthcare, operations, sales, engineering, research, information technology and software.
“TIAA recognizes that more and more professionals are looking for a sense of purpose in their careers, and we built CareerPurpose by TIAA to help meet those needs,” said Roger W. Ferguson, Jr., president and CEO of TIAA. “Inspired by our clients and their commitment to serving others, we joined with LinkedIn to help provide these professionals with every opportunity for success and for the kind of career satisfaction that comes from learning and developing themselves.”
CareerPurpose by TIAA features a ‘Your Career’ section, which guides users through a series of questions to generate personalized content related to the user’s career interests. The site also offers training opportunities and advice from leaders who have found meaningful and fulfilling careers in the not-for-profit space. Visitors searching for a job are seamlessly re-directed to LinkedIn’s search page where they can view specific nonprofit job listings related to their interests.
To visit CareerPurpose by TIAA please click here .

About TIAA

With an award-winning 1 track record for consistent investment performance, TIAA ( is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has $1 trillion in assets under management (as of 9/30/2018 2) and offers a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Press contact

Lauren Post
1 The Lipper Large Fund Award is given to the group with the lowest average decile ranking of three years’ Consistent Return for eligible funds over the three-year period ended 11/30/12 (36 fund companies), 11/30/13 (48), 11/30/14 (48), 11/30/15 (37), 11/30/16 (34) and 11/30/17 (34) with at least five equity, five bond, or three mixed-asset portfolios. Note this award pertains to mutual funds within the TIAA-CREF group of mutual funds; other funds distributed by Nuveen Securities were not included. From Thomson Reuters Lipper Awards, © 2018 Thomson Reuters. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of this Content without express written permission is prohibited. Past performance does not guarantee future results. Certain funds have fee waivers in effect. Without such waivers ratings could be lower. For current performance, rankings and prospectuses, please visit the Research and Performance section on Securities offered through Nuveen, LLC, and TIAA-CREF Individual & Institutional Services, LLC, members FINRA and SIPC.
2 Based on $1 trillion of assets under management across Nuveen Investments affiliates and TIAA investment management teams as of 9/30/18.