Renée D. Brown Named Chief Marketing Officer of TIAA Retail Financial Services

NEW YORK, (april 4, 2017) — TIAA today announced that Renée D. Brown is joining the organization as chief marketing officer (CMO) of TIAA Retail Financial Services (RFS).  RFS serves TIAA’s individual customers, offering financial advice and a broad range of savings and investment solutions, including banking, brokerage, IRAs, education savings and life insurance services.

Brown’s appointment underscores TIAA’s commitment to deepening relationships with individual customers, expanding into new client segments, and providing a more comprehensive suite of products and services. Brown will report to Kathie Andrade, chief executive officer of TIAA RFS, and lead all marketing and communications functions for the growing business.

Brown brings more than 25 years of marketing, media and leadership experience, and has successfully designed and executed sophisticated marketing strategies for a number of top-tier and community banking organizations. She comes to TIAA from Wells Fargo, where she most recently served as the head of Community Bank Marketing and led a team of more than 200 professionals responsible for marketing strategies across deposits, digital, small business, regions, online, ATM and branch and contact centers.
 
“We are thrilled to welcome such a tremendous talent to our team, especially at this pivotal time for our retail business,” said Andrade. “Renée will be instrumental to our work as we continue to grow our business and extend TIAA’s reach beyond the nonprofit world to help millions more achieve success.”

Highly regarded in the industry and in her community, Brown serves on the board of trustees for Davidson Day School in Davidson, NC, as well as on the board of Out and Equal Workplace Advocates. Brown was recognized by the Financial Times as one the top 100 LGBT Executives in 2014.

“I’m looking forward to joining a firm with such a strong legacy of helping clients achieve their lifelong financial goals,” said Brown. “Innovative technologies and changing customer demands are transforming the financial services industry. TIAA understands these trends and is committed to being a trusted partner while enhancing its products, services and capabilities to meet customers’ evolving needs.”
Over the past several years, TIAA has steadily grown its advisory business, bolstered its digital foundation, and built out its banking capabilities. RFS now has more than 2,500 employees and over 800 financial advisors serving customers online, over the phone, via video chat and in-person through a nationwide network of approximately 150 offices.
Brown will be based in Charlotte, NC.

About TIAA

TIAA-CREF (www.tiaa.org) is a unique financial partner. TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. TIAA has $907 billion in assets under management (as of 12/31/2016) and offers a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
 

Press Contact

Chad Peterson
888-200-4062
media@tiaa.org
 
Investment, insurance and annuity products are not FDIC insured, are not bank guaranteed, are not deposits, are not insured by any federal government agency, are not a condition to any banking service or activity, and may lose value.


TIAA-CREF Individual & Institutional Services, LLC, Teachers Personal Investors Services, Inc., and Nuveen Securities, LLC, Members FINRA and SIPC, distribute securities products.

Deposit and lending services and products are provided by TIAA Direct®, a division of TIAA-CREF Trust Company, FSB. Member FDIC.
Equal Housing LenderInvestment, insurance and annuity products are not FDIC insured, are not bank guaranteed, are not deposits, are not insured by any federal government agency, are not a condition to any banking service or activity, and may lose value.


TIAA-CREF Individual & Institutional Services, LLC, Teachers Personal Investors Services, Inc., and Nuveen Securities, LLC, Members FINRA and SIPC, distribute securities products.

Deposit and lending services and products are provided by TIAA Direct®, a division of TIAA-CREF Trust Company, FSB. Member FDIC.
Equal Housing Lender
Equal Housing

© 2017 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund, 730 Third Avenue, New York, NY 10017
132865