TIAA continues to receive financial industry kudos for its digital customer websites. This recognition is a result of TIAA’s multiyear technology commitment. Our goal is to make it as easy and simple as possible for our customers to interact with us online.
For the first quarter of 2016, DALBAR, Inc. has reaffirmed its #1 ranking for TIAA’s participant, plan sponsor, life insurance and annuities websites. The evaluation is based on five key criteria: functionality, usability, content currency, consistency and behavior centricity.
Each year, DALBAR, a third-party market research firm, performs a variety of evaluations & ratings of best-in-class financial services websites.