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DALBAR ranks TIAA-CREF Life Insurance and Annuities website No. 1
June 23, 2015 — TIAA-CREF’s life insurance and annuities website received an unprecedented fifth consecutive No.1 ranking in DALBAR’s first quarterly assessment of 2015. In addition, TIAA-CREF was the only life insurance company to receive DALBAR’s ‘Excellent’ designation.
DALBAR also awarded TIAA-CREF our third consecutive ‘Communications Excellence’ award. TIAA-CREF was the only company to receive this designation for the quarter.
“It’s essential that TC Life connects with all of our audiences via the platforms that they are most comfortable with, particularly when it comes to engaging Millennials,” said David Anderson, president & CEO of TIAA-CREF Life Insurance Company. “Our website, including our Life Wizard tool, allows us to effectively tell our story and create deeper connections with clients.”
DALBAR’s quarterly assessment analyzed 42 websites to evaluate their communications practices based on four criteria: function, usability, behavior centricity and consistency.